This article comes on point for the holiday season. It curates a luxurious women’s gift guide that doesn’t break the bank.
The digital transformation has revolutionized the way we do business, included in Fashion. By offering their products online, some disruptive labels like M. Gemi, Armadio, Tamara Mellon, Everlane and Diff Eyewear are redefining luxury and offer high-end accessories at more affordable prices. Their secrets: extensive industry knowledge and know-how, an amazing network of artisans, no retail mark-up, honest pricing structure and savvy online presence. Today we will highlight these labels, some of which House of Comil proudly partners with.
M. Gemi – Affordable premium footwear
Created in 2014, by Ben Fischman, the former founder and CEO of Rue La La, M. Gemi is redesigning the luxury footwear industry by manufacturing its products in the same factories in Italy that work with luxury brands. M. Gemi defines this positioning as “Postluxury: the best of luxury while presenting a modern approach to pricing and access to goods”.
Gemi provides the US consumers the ability to buy high-end, handcrafted Italian leather shoes at a lower price by optimizing the supply chain, speed-up the prototyping processes, and getting read of wholesale agents. Source: Tech Crunch
I own their chunky heels and I can tell the quality is as good as with renowned Luxury Italian brands. They have a diverse collection of classic loafers, heels, sneakers and boots. New styles are introduced every weeks and it is easy to shop via their mobile app.
Gemi is available online or via its mobile app, they also do pop-up stores from time to time and they recently opened a store in New York.
Check a selection of M. Gemi Winter must-have
Armadio Fashion – Affordable luxury Handbags
Armadio Fashion business model is similar to M. Gemi: “luxury straight from the source”.
As 90% of all luxury fashion goods are manufactured in Italy, Armadio founders,Matteo Mattia Gemignani (Tuscany Native) and Pierluca Martella use the same network of craftmen as of the power luxury fashion houses. These craftmen create their own collections and Armadio brings their amazing leather products directly to the American market at 70% off the retail price. Source: Armadio
Purse, satchel, tote bag, they have a selection of the finest neo-classic handbags. Some of the pieces seem very inspired from the Luxury houses, but other designs are more original.
Check a selection of Armadio must-have bags
Tamara Mellon – Accessible luxury footwear
Tamara Mellon is the former co-founder and creative director of Jimmy Choo. She created her own label of shoes, handbags and accessories in 2013 under the name “Tamara Mellon” with the concept “see-now-buy-now”. At that time her concept did not work due to the size of her structure and its reliance on wholesale channels. Unfortunately, she filed for bankruptcy in late 2015. (On a side note, Burberry is currently trying this business model, but the label benefits from a much larger and diversified networks and brand awareness).
As an innovative entrepreneur, Tamara Melon reboots her brand and decided to launch a new concept: “Time-honored luxury shoes at direct-to-women prices”. There is no wholesale anymore, meaning no retail mark-up which translates in lower prices for the consumer. Therefore over half of the collection is priced below $500. And don’t worry, Tamara does not compromise on quality: “It’s a really honest pricing structure, but with the same quality I was selling before”. Source: Vogue.
Check a selection of Tamara Mellon timeless pieces
Everlane – Radical transparency
Everlane, is the most famous online retailer, operating on the same model as M. Gemi, Armario and Tamara Mellon. Created in 2010 by Michael
Preysman, Everlane sells minimalist clothing and accessories (simple white T-shirts, cashmere turtlenecks and leather jackets and bags) directly to consumers at a fair markup. The mark-up is twice the production cost instead of 8 times the production cost for standard retailers. Source: Inc.
Everlane’s slogan is “Radical Transparency”: transparency on the costs, on the quality and on the production process. Everlane is a role-model in setting up fair prices. Do not expect to pay $300 for a cashmere sweater, they start at $100 at Everlane, which is actually a very fair price for the quality.
See a selection of effortless chic pieces
Diff Eyewear – Designer sunglasses at a fair price
DIFF Eyewear is a disruptive designer sunglass company on a mission to provide the world with fair priced, hand crafted acetate sunglasses. For every pair of sunglasses it sells, Diff donates a pair of reading glasses to their charity partners. The quality of their sunglasses are exceptional for the price (price range between $50 – $75). They are made in acetate, a material used for premium and luxury sunglasses. Acetate is more expensive than a classic plastic frame as it is more difficult to produce and it has better properties: light weight, more durable and has a better finish (more transparent, glossy and natural feel).
In term of design, Diff Eyewear is definitely hype!
With an online market growing every year and inspiring digital marketers, these disruptive business models are revolutionizing the world of fashion and pioneer the new way to buy and consume.
Stay tuned for other disruptive labels, coming soon on House Of Comil.
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